The chest-beating alpha male of the colour wheel, associated with power, status and desire. It’s a primary colour, but it’s also the most primal. Not because it’s unattractive (quite the opposite), but because it’s a big colour. Unless your name is Jared Leto or your favourite team plays in the stuff, chances are you won’t have much claret hanging in your closet. Whatever you call it, wearing red is something most men go pale over.
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